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??virtual-property prices are going through the roof虚拟地产的价格正在飞涨?

investors are paying hard currency for software real estate?

出资者正在用真金白银收购虚拟地产

?

“ridiculous and cool.” that is the architectural brief for a new office tower under construction in the crypto valley, a business district of decentraland, a virtual platform built on the ethereum blockchain. the edifice—owned by tokens.com, a blockchain investor—will be a cross between a nightclub in ibiza and the bellagio resort in las vegas.?

“荒诞而又酷炫。”这是一座在建作业大楼的建筑方案概要。这坐位于加密谷的作业大楼是树立在以太坊区块链上的虚拟平台 decentraland 中的一个商业区。区块链出资机构 tokens.com 是这座大楼的一切者，这座大楼将混合伊比沙岛的夜总会和拉斯维加斯的百乐宫休假酒店的个性。?

in a fantasy world unencumbered by something as pedestrian as physics, a rotating company logo will float above the tower as nearby clouds shoot out company-branded thunderbolts. the tower’s purpose—to provide office leases for firms and event space for crypto conferences—is humdrum by comparison.

在一个不受庸俗的物理规则捆绑的愿望世界里，一个旋转的公司标志将漂浮在大楼的上方，邻近的云朵会宣告公司标志的闪电。比较之下，这座大楼本身的功用（供给作业租借和加密会议场所）就显得平平无奇了。?

gamers have traded pixelated property and other digital assets for years. now the activity has been turbocharged by the growth of unique digital artefacts known as non-fungible tokens (nfts), and by the hype around the metaverse—a emerging virtual market which could, depending on whom you ask, ultimately generate revenues of between $1trn and $30trn.

多年来，游戏玩家早已习气于生意像素化地产和其他数字资产。如今，这种生意方法因非同质化代币（nft）这种一起的数字产品的增加以及环绕元世界（一个新式的虚拟平台，究竟可以发生1万亿至30万亿美元的收入）的炒作而变得火热。?

real money is changing hands. some sales involve replicas of the physical world. users of legacy, an nft-powered recreation of london, have spent $54m on plots of land in the game (which is still in development with no launch date).?

这些生意是实打实的。有些生意方案实体世界的仿制品。根据 nft 打造的游戏 legacy 想要复现伦敦，其用户已花费5400万美元在游戏里麦迪（该游戏仍在开发中，没有断定发行日期）。?

superworld, a virtual planet where people can buy digital versions of any place on earth, says the average user spends some $3,000 on property purchases. the taj mahal and the eiffel tower are selling for the cryptocurrency equivalent of around $200,000 and $400,000, respectively. their current owners paid under $400 each.

在虚拟星球超级世界中，我们可以收购对应地球就任何当地的数字仿制版。该公司标明，其用户人均花费3000美元收购虚拟地产。泰姬陵和埃菲尔铁塔的加密钱银价格别离约合20万美元和40万美元。它们如今的一切者开始收购时都花费不到400美元。?

wholly invented worlds are also drawing investors. in november republic realm, a company that manages and develops digital real estate, paid $4.3m for land in a platform called the sandbox, the biggest virtual-property investment to date. that same month tokens.com spent $2.4m for a plot in decentraland’s fashion street district.?

完全虚拟的世界也招引着出资者。上一年11月，打点和开发数字房地产的 republic realm 公司花费430万美元在名为沙盒的平台上收购了土地，这是迄今中止最大的虚拟地产出资。同月，tokens.com 以240万美元的价格在 decentraland 的时髦街区买了一块地。?

nightclubs and casinos where users can win virtual money line the streets of the gambling district. in its art district sotheby’s, a real-world auction house, has opened a virtual gallery. smaller parcels that fetched around $20 apiece when decentraland launched in 2021 can now sell for as much as $100,000. somnium space, a competing platform, reported more than $1.8m of land sales by its users over a 30-day period in november.?

在赌博区的大街上，夜总会和可以让用户赢取虚拟钱银的赌场处处可见。实际世界里的拍卖行苏富比在 decentraland 的的艺术区开设了一家虚拟画廊。2021年 decentraland 平台刚上线时，一小块地产的价格约为20美元，如今现已卖到了10万美元。传闻在11月的30地利间里，其竞赛对手平台 somnium space 的用户出售了价值跨越180万美元的虚拟土地。?

in other virtual worlds, concert halls stream performances by the digital avatars of pop stars such as justin bieber and ariana grande. empty virtual shops could soon be leased by fashion houses such as gucci, dolce & gabbana, burberry and balenciaga, all of which have sold branded items in one metaverse or other.

在其他虚拟世界中，音乐厅里会播映贾斯汀·比伯和爱莉安娜·格兰德等盛行明星的数字化身的扮演。空空如也的虚拟商铺可以很快就会被古驰、杜嘉班纳、博柏利和巴黎世家等时髦品牌租借，这些品牌都已在林林总总的元世界中出售自个的品牌产品。?

will the digital-property boom last? as in the physical world, profits depend on footfall and people’s willingness to spend real money. for that to happen at scale the user experience must improve. popular metaverse platforms such as decentraland and the sandbox are clunky. the average user may not want to shell out on the graphics cards, virtual-reality headsets and superfast broadband that gamers use to make cyberspace feel more real.

这一波数字地产的热潮会持续下去吗？正如在实际世界中那样，获利取决于客流量和我们花费真金白银的自愿。想要完成这一点，就有必要改进用户领会。比方 decentraland 和沙盒之类的元世界平台都不那么好用。一般用户可以不会像游戏玩家那样，为了让虚拟空间感触更真实而花高价收购显卡、虚拟实际头盔和超高速宽带。?

the second risk is volatility. virtual-property sales typically involve the exchange of the cryptocurrency unique to a given metaverse. decentraland has mana; sandbox uses digital tokens known as sand. the price of these can swing wildly, even relative to established crypto monies such as bitcoin or ether, themselves hardly a predictable asset class. they could crash to zero if a particular metaverse bombs.

第二个风险是不坚决性。虚拟地产的出售一般触及特定元世界平台专用的加密钱银。decentraland 平台运用 mana 币；沙盒平台运用名为 sand 的数字代币。这些钱银的价格可以会大幅不坚决（即就是比较照特币或以太币等老到的加密钱银而言），它们本身就很难变成一种可猜测的资产品种。一旦某个元世界平台暴雷，其有关加密钱银可以会跌得一文不值。?

to lower the risk, early investors such as republic realm are diversifying their holdings. the firm says it owns land in 23 metaverse platforms. but unlike physical land, the value of which is in part a function of its scarcity, each virtual realm is in effect limitless. so, in principle, is their number.?

为了降低这种风险，republic realm 等前期出资者正在涣散出资。该公司标明，其在23个元世界平台上具有虚拟土地。但不一样于实体土地的价值在必定程度上取决于其稀缺性，虚拟土地是无限的。理论上，虚拟世界的数量也是无限的。?

hundreds of wannabe metaverses already exist and more will emerge as crypto technology improves. that points to a paradox. soaring virtual-property prices are predicated on the metaverse taking off. but a booming metaverse means less scarcity and lower prices. the laws of physics may prove easier to work around than the law of supply and demand.?

当前在建的已稀有百个元世界，跟着加密技能的打开，将来还将呈现更多元世界。这就指

向了一个悖论。虚拟地产价格的飙升是以元世界的腾飞为基础的，但元世界的打开意味着其稀缺性和价格的降低。比较于供需规则，更简略打破的或许是物理学规则。

这篇文章翻译：vinnie

?重难点词汇：

unencumbered [??n?n?k?mb?rd] adj. 没有阻止的；没有担负的?

humdrum [?h?mdr?m] adj. 单调的；无聊的 n. 单调；庸俗

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